The Right Tools
Role: Creative Ideation & Creative Producer
Addressing a maker audience, this campaign connects the tools needed to build a craft with the tools needed to build a business. We collaborated with real crafters to bring the concept to life, using split screens to visualize the relationship between maker and business tools, and adding moments of stop-motion animation for a touch of extra delight. A custom track was composed for the hero video, drawing on the syncopated sounds of hammers, tufting guns, and other creative instruments.
The campaign was designed to be modular, producing several mini stories that highlighted Shopify’s most popular features. The final assets took the form of social videos for Meta and YouTube, localized for North America, the UK, France, Germany, Japan, and Australia.
Additional Credits
Shopify Creative
Director: Sally Tran
Production Partner: Mighty Oak