Shopify x REPRESENT


Role: Executive Producer

From humble beginnings in Horwich, Greater Manchester, to scaling their luxury fashion brand across the globe, brothers George and Michael Heaton are on a mission to grow REPRESENT while staying true to their creative roots.

This case study shares how REPRESENT continues to push the brand forward while Shopify ensures their commerce platform can keep pace. The video proved so successful that it was adapted into several paid, message-specific ads targeting retail and migration audiences.




Additional Credits
Shopify Creative 
Production Partners: Tiny Ark




petersonjes@gmail.com