Powered by Shopify
Role: Executive Producer
To help our marketing partners launch a new funnel initiative, we created a global campaign called Powered by Shopify. The campaign involved more than 30 merchants across 6 countries and produced over 2,400 assets spanning YouTube, Meta, TikTok, audio, and international TV.
With a brief to tell real merchant stories and only four months to execute, we developed a flexible design and narrative approach that put the merchants in the driver’s seat, highlighting their imagery, voices, and stories.
The investment paid off, as the program successfully graduated from an experiment to an always-on initiative, expanding into additional markets across Europe, LATAM, and APAC.
Additional Credits
Shopify Creative
Production Partners: En Route // Mighty Oak