Nonna's Saucy Empire
Role: Creative Ideation & Creative Producer
Nonna's Saucy Kitchen was a video campaign targeted at aspiring business owners, with the goal of encouraging our audience to sign up for a free trial.
Inspired by a real-life Italian grandma, our hero, Nonna Lucia, went from saucy creator to sauce boss thanks to Shopify's commerce platform. Our kitschy set leaned into the details with custom embroidery, a hand-drawn logo, and magically moving shelving. We delivered several versions for message testing on YouTube, resulting in a lift in customer acquisition.
Additional Credits
Shopify Creative
Director: Kyle Sauer
Production Partner: Gemini Films